The N1-Headache™ brand
The N1-Headache™ brand is an off spin of the Curelator™ brand with specific differences that help us differentiate between both whilst maintaining similarities that help us reinforce our brand identity.
German brand version
For the German language, the term N1-Kopfschmerz® is registered. Therefore the “®” symbol is directly applied to the term “N1-Kopfschmerz®”.
Minimum size
To optimize appearance and readability, a minimum size of 40 px (height) for all versions (English and German) of the N1-Headache™ brand must be respected.
Brand versions for small applications
Whenever the N1-Headache™ brand needs to be applied at a smaller size than 40 px (height), the “Take back control®“ claim should be skipped. The same applies to the German version of the branding. There may also be other exceptional circumstances in which the claim can be omitted, but the Design team should always be consulted.
English brand version for small application
As the term N1-Headache™ is not a registered name but a protected trademark: the “®” symbol is replaced with the “™” symbol.
German brand version for small application
For the German language, the term “N1-Kopfschmerz®” is registered. Therefore the “®” symbol must be used.
The brand elements
The N1‑Headache™ brand is composed of different elements: the symbol, the logotype and the legal protection symbol.
The symbol
The symbol, like the Curelator™ brand, is a representation of the globally
recognized icon used for medical purposes.
Inside the cross,
there is an icon of a person. It represents the “N of 1” concept
(individual analysis) which is the main purpose behind all Curelator
products.
The cross will be always shown inside the rounded
square.
As a rule, the symbol shouldn’t be applied alone, but
if there’s an exception it must be reviewed and approved by the Design
team.
The logotype
The logotype is the name (as the word “logo type” indicates, it is an
image created using typography).
The logotype is composed of
the words “N1‑Headache™”.
The font chosen is Roboto Bold. The
letters “N1-H” are always applied in capital letters; the rest of the
letters should be in lower case.
The trade mark symbol
The N1‑Headache™ brand (like other corporate technologies, processes and materials) is subject to legal protection and will therefore always be used alongside the corresponding TM symbol.
Brand composition
The N1‑Headache™ brand has a unique composition. All the elements should remain together and in the same position.
Clear space
In order to apply the brand correctly and give it the respect it deserves,
always keep a clear space around it.
This distance is named “X” and
is the equivalent of half of the total height of the symbol.
This
“X” distance is the equivalent of a minimum amount of clear space that must
always be kept around the branding.
Language
All product applications may be translated into other languages, meaning the N1‑Headache™ logotype must also be translated.
Brand animation
To close videos, social media posts, or other interactive applications, we have the animation of the N1-Headache™ brand at our disposal.
There is no restriction on using the brand animation, but its use should be evaluated on a case by case basis and only used when really necessary.
This animation is available in 1:1 and 16:9 aspect ratio and MP4 and MOV formats and you can find it available in the Downloads section.
Don’t play with it
The N1-Headache™ brand has been designed to the last detail: don’t play with it.
