Color code

N1‑Headache™ has a complex color palette, representing all concepts related to user/patient data capture and all visualizations based on their analysis.

The primary palette has to be used to communicate any of the concepts related to the brand. For example, in social media we use this secondary color palette with an extended range, but it should never be used before the primary palette.

The secondary color palette is only designed to complement the use of the primary color. In any communication, the primary color must be present.

Primary palette

Curelator™ & copy

• HEX #3C384E
• RGB 60,58,78
• CMYK 70,70,40,50

Typogram (logo)

• HEX #762E93
• RGB 118,46,147
• CMYK 70,100,5,5

Migraine

• HEX #80509B
• RGB 128,80,155
• CMYK 60,80,5,5

Trigger

• HEX #A565B6
• RGB 165,101,182
• CMYK 40,70,0,5

Symptoms

• HEX #DE81CC
• RGB 222,129,204
• CMYK 10,60,0,0

Factors

• HEX #00AAAE
• RGB 0,170,174
• CMYK 80,5,30,5

Protectors

• HEX #0090C8
• RGB 0,144,200
• CMYK 80,20,0,5

No association factors

• HEX #737185
• RGB 115,113,133
• CMYK 40,37,15,30

Menstruation

• HEX #F91C6C
• RGB 249,28,108
• CMYK 0,100,40,0

Onboarding / MU Status: High use in 1 period

• HEX #FFB200
• RGB 255,178,0
• CMYK 0,30,100,0

Alerts / MU Status: High use in 2 periods

• HEX #F55701
• RGB 245,87,1
• CMYK 0,65,100,0

MU Status: Risk of medication overuse headache

• HEX #C90018
• RGB 201,0,24
• CMYK 14,100,100,5

MU Status: Insufficient data tracking

• HEX #8D87A4
• RGB 141,135,164
• CMYK 48,46,21,1

Secondary palette

Curelator™ & copy dark

• HEX #1A1826
• RGB 26,24,38
• CMYK 90,84,51,73

Curelator™ & copy mid-light

• HEX #928BB3
• RGB 146,139,179
• CMYK 50,46,12,1

Curelator™ & copy light

• HEX #EAE6FF
• RGB 234,230,255
• CMYK 9,11,0,0

Typogram dark

• HEX #3C0852
• RGB 61,57,79
• CMYK 90,100,33,33

Typogram mid-light

• HEX #DCA4F1
• RGB 220,164,241
• CMYK 25,42,0,0

Typogram light

• HEX #F6DCFF
• RGB 246,220,255
• CMYK 6,18,0,0

Migraine dark

• HHEX #46215C
• RGB 70,33,92
• CMYK 85,100,28,22

Migraine mid-light

• HEX #C991EA
• RGB 201,145,234
• CMYK 33,48,0,0

Migraine light

• HEX #F5E3FF
• RGB 245,227,255
• CMYK 5,14,0,0

Trigger dark

• HEX #602671
• RGB 96,38,113
• CMYK 75,98,18,7

Trigger mid-light

• HEX #E3B1F2
• RGB 227,177,242
• CMYK 18,36,0,0

Trigger light

• HEX #F8E8FC
• RGB 248,232,252
• CMYK 3,12,0,0

Symptoms dark

• HEX #863175
• RGB 134,49,117
• CMYK 55,92,18,6

Symptoms mid-light

• HEX #FFBAF1
• RGB 255,186,241
• CMYK 6,35,0,0

Symptoms light

• HEX #FFE0F9
• RGB 255,224,249
• CMYK 1,17,0,0

Factors dark

• HEX #005658
• RGB 0,86,88
• CMYK 90,40,53,40

Factors mid-light

• HEX #70E4E6
• RGB 112,228,230
• CMYK 52,0,18,0

Factors light

• HEX #D7F6F7
• RGB 215,246,247
• CMYK 18,0,7,0

Protectors dark

• HEX #00506F
• RGB 0,80,111
• CMYK 95,60,35,23

Protectors mid-light

• HEX #5CD1FF
• RGB 92,209,255
• CMYK 55,0,0,0

Protectors light

• HEX #D5F3FF
• RGB 213,243,255
• CMYK 20,0,1,0

No association factors dark

• HEX #333145
• RGB 51,49,69
• CMYK 82,75,45,50

No association factors mid-light

• HEX #9C9AB5
• RGB 156,154,181
• CMYK 45,38,17,2

No association factors light

• HEX #EDEBFF
• RGB 237,235,255
• CMYK 8,8,0,0

Menstruation dark

• HEX #890636
• RGB 137,6,54
• CMYK 30,100,55,35

Menstruation mid-light

• HEX #FF8DB6
• RGB 255,141,182
• CMYK 0,58,4,0

Menstruation light

• HEX #FFE0EC
• RGB 255,224,236
• CMYK 0,18,1,0

Onboarding / MU Status: High use in 1 period dark

• HEX #7B5500
• RGB 123,85,0
• CMYK 35,55,100,42

Onboarding / MU Status: High use in 1 period mid-light

• HEX #FFD573
• RGB 255,213,115
• CMYK 0,18,63,0

Onboarding / MU Status: High use in 1 period light

• HEX #FFF0CC
• RGB 255,240,204
• CMYK 0,6,25,0

Alerts / MU Status: High use in 2 periods dark

• HEX #712800
• RGB 113,40,0
• CMYK 33,85,100,50

Alerts / MU Status: High use in 2 periods mid-light

• HEX #FFA472
• RGB 255,164,114
• CMYK 0,45,55,0

Alerts / MU Status: High use in 2 periods light

• HEX #FFDDCB
• RGB 255,221,203
• CMYK 0,20,20,0

MU Status: Risk of medication overuse headache dark

• HEX #60000C
• RGB 96,0,12
• CMYK 35,100,85,58

MU Status: Risk of medication overuse headache mid-light

• HEX #FF6C7E
• RGB 255,108,126
• CMYK 0,70,35,0

MU Status: Risk of medication overuse headache light

• HEX #FFBCC4
• RGB 255,188,196
• CMYK 0,35,13,0

MU Status: Insufficient data tracking dark

• HEX #3C3653
• RGB 60,54,83
• CMYK 82,78,40,38

MU Status: Insufficient data tracking mid-light

• HEX #C1BBDB
• RGB 193,187,219
• CMYK 28,28,2,0

MU Status: Insufficient data tracking light

• HEX #F2EFFA
• RGB 242,239,250
• CMYK 6,7,0,0

Use the primary neutral background when a no-color background is needed. If you need to differentiate two areas, the Curelator™ secondary color is used as a secondary neutral background. The primary N1-Headache™ App background must only be used in a context that matches with the content.

Primary neutral background

• HEX #F8F8FA
• RGB 247,247,247
• CMYK 3,2,1,0

Curelator™ secondary / Secondary neutral background

• HEX #F2F2F5
• RGB 242,242,245
• CMYK 5,4,2,0

N1-Headache™ primary app background

• HEX #16111E
• RGB 22,17,30
• CMYK 90,88,52,80

Brand-color background

Generally, the N1‑Headache™ brand is applied on a white background for all corporate uses.

However, some exceptions have to be considered. One exception is to have the N1‑Headache™ brand on a dark background. In order to ensure legibility in such a case, the logotype must be in white. As dark or black backgrounds have the potential to create visual problems, the design team must always be consulted before their use in any internal or external communication.

Another possibility is to use it over light grey.

Brand application on different backgrounds

As the N1-Headache™ brand might be used in marketing or non-corporate contexts, and may even be used over different color backgrounds, the brand should be applied inside a white background and the minimum clear space, as described in these guidelines, must be applied.

Color in text

All text will be applied using the primary Curelator™ color.