Product names

We have several product names and these must be treated properly.

It’s important to have a clear distinction between what is a product name and other types of text and information. Product names are normally specifically related to each disease and you can see them in each product section.

In general, please follow these basic rules when applying product names:

Capitalization

It’s mandatory to capitalize the first letter of each word of all our product names.

Weight consistency

When referring to a product name write it with the same font style applied to the rest of the text. Keep the text weight consistent and if you have to highlight the product name use other options within the same font family.

Text colors

All product names should be in the same color as the rest of the text. In some cases, where product names are associated with specific concepts, they can be applied with the proper color (see all color references in each disease section.

If you have any doubts, don’t apply any color and use the same font as the rest of the copy.

Protected product names

Some of our product names are subject to registered trademarks, so remember to check and add the ® or TM symbols to all required product names where required.

Bear in mind that the same product name in different countries and languages might have a different type of protection (registered or subjected to trademark symbols).