Illustrations

Illustrations allow us to communicate and inspire through metaphor, and be more friendly. It is where we can show our most optimistic and kind face. Illustrations are our license to be a bit funny and informal, always bearing in mind that we have to be respectful and very professional.

Storytelling illustrations

Illustrations are a visual way of explaining stories or messages, helping us communicate the complexity of some concepts making them easy to understand and digest at a glance.

Corporate illustrations

Our illustration style is a relevant piece of our corporate identity. Always use our own illustrations and in the event that a new illustration is needed, please ask the design team at design@curelator.com.

Illustrations for each disease

All illustrations have been designed for a specific disease, so make sure you don’t get them mixed them among diseases.

Characters for every target

In all illustrations, there could be one or several characters representing the concept to be explained. Like in our society, all these characters represent multiculturalism and a wide variety of personalities.

We give a “face” to our company because it’s a simple way of humanizing the product and turning the company from a faceless entity into a person with likeable qualities. Convey a sense of empathy and warm interaction with the user by presenting the Curelator team member characters by adopting a helpful and caring attitude.

In general, the characters might be female, male, transgender, patients, app users, clinicians or even Curelator team members. Some of them have been inspired by real people involved in the project.

Each type of character corresponds to a specific palette color, based on each disease product. For example, we use white clothes for clinicians, dark grey clothes for Curelator characters and the product factor color for patient/app users.

Inspirational scenarios

Most of the illustrations have a background, these scenarios are an inspirational representation of the concept. These scenarios normally have objects that at the end, explicitly or metaphorically, with the interaction of the character are related to what we want to explain.

Specific illustrations for each concept

We have some generic illustrations that can be used in different scenarios, but most of them have been created for specific concepts, make sure you don’t use them for other concepts different than the ones they were created for.

Background color

We basically have 2 types of backgrounds; dark grey for the apps and white or light grey for the rest of applications.

Each illustration has been designed having in mind the background color where it will be used. In case of using an illustration in a different background color it has to be adapted by the design team.