Color code

The Curelator™ palette comprises 2 colors.

Primary color

• HEX #3C384E
• RGB 60,58,78
• CMYK 70,70,40,50

Secondary color

• HEX #F2F2F5
• RGB 242,242,245
• CMYK 5,4,2,0

Color code application

The Curelator™ color code is used in the Curelator™ brand and for business presentations. As most of the communications are related to products or clinical studies this color palette might, on occasion, be complemented by the other product color codes. But this will likely only affect the images.

Brand color

The Curelator™ brand must always be applied in monochrome (Primary color).

Brand-color background

Generally, the Curelator™ brand is applied on a white background for all corporate uses.

However, some exceptions have to be considered. One exception is to have the Curelator™ brand on a dark background. In order to ensure legibility in such a case, the logotype must be in white. As dark or black backgrounds have the potential to create visual problems, the design team must always be consulted before their use in any internal or external communication.

Another possibility is to use the logo as well over a secondary color.

Brand application on different backgrounds

As the Curelator brand might be used in marketing or non-corporate contexts, and may even be used over different color backgrounds, the brand should be applied inside a white background and the minimum clear space, as described in these guidelines, must be applied.

Color in text

All text will be applied using the primary color.